142

Understanding the real Benefits of Blogging for Business and Marketing


Understanding the real Benefits of Blogging for Business and Marketing


First Of all let’s look at “What is Business Blogging?”

Business blogging is not really hard to understand or explain because, before explaining what it is you look at what blogging is. Blogging is an act of writing posts and publishing them in a blog. A blog on the other is an online journal or we can currently also define it as an information center. When you speak about business blogging, this is when it is being used for Business purposes as a marketing strategy or tactic to make a business more exposed to customers online.

A business blog is more than just a blog.  It a marketing channel that helps support business growth in sales, leads and much more.

One of my followers sent me an email asking for a blog post about real benefits of business blogging.

I told her I’d throw one up on my latest blog posts speaking on the matter of why businesses should blog.

Reading this post will help you too if you are trying to explain business blogging to anyone or better still refer them to this post as it will help them understand.

The Real Benefits of Business Blogs for Marketing


Earlier on I have explained what a business blog is. Let's move on to why you should use blogging as a marketing strategy.

1) It drives lots of traffic to your business website.

I want you to raise your hand if you want more website visitors while reading this post.

Now I want you to think about the ways people find your website. That is, just a quick think through.

One way we all do know that people normally use in visiting our website is typing in the name of our website right into their browser. These are people who already know who you are so this isn’t going to increase your traffic than what you are getting already.

Another thing people do to get traffic is buying an email list and then they think it is the solution to their problem. Do you know that buying traffic is expensive and illegal.
The one that isn’t illegal is paying for ad placements but even this is also very expensive and the moment your money runs out, you stop receiving the traffic.

Now we go back to the question of “How can you drive traffic? “ I will give you the answer in one simple line: (1) blogging (2) social media (3) search engines. You might not know how they work. Now let me explain to you.

As a business owner, meditate on how many pages you really have on your website. Let me guess not that much right?  OK now think about how often you update those pages. I mean pages like your about us page. Let me guess not that often too right? Well one thing I can let you know is that blogging solves all these problems.

Do you know everytime you write and publish a blog post on your website, your site gets indexed more and this is a good thing which means more opportunity for you to show up in search engines and drive more organic traffic to your website. There are also benefits of blogging that helps your SEO and one of them is that by blogging on your website, you are making Google and other search engines know how frequent and active your site is and they should be checking in frequently to see what new content to display on their searches.

By blogging also you also get discovered quickly in social media and know that everytime you write a blog post, you are creating content that visitors to your site can share on – Facebook, Twitter, Pinterest and so on. This helps expose your website (business) to a new audience that have not heard of you or your business.

Having good contents in your blog can help spread your social media presence and popularize your website. Now instead of creating contents yourself for managing your social media, your blog can serve as that repository of content. With this, you’re actually going to be driving in new website visitors to your blog through all your social media channels.

Now according to the first part of the reasons I will be giving, one of the benefits is that it really helps drive new traffic to your website.


2) It is your best option when it comes to converting those traffic into leads.

So you finally got that traffic coming into your website through the blog. Now what? Well the best thing I’d advice is for you to convert those traffic into leads.

Do you know every blog post you write is another indexed page? So each post you write is a new opportunity to generate new leads.

The step is simple: once you write a new blog post,  put a call-to-action and this can either be a free e-book which can be gotten through an email subscriber button in which when they subscribe, they automatically get redirected to download the free e-book or the link is mailed to them. Free e-book is just one of many other free stuff you can offer your readers.

Let me show you how traffic to leads conversions work:

Visitor comes to website ---> Visitor sees call-to-action for a free offer ---> Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information. ---> Visitor fills out form, submits information, and receives the free offer.

A quick advise: please know that not every reader of your blog will enter into your email list and become a lead. Even with this it is still okay. No one converts 100% of the people who read their blog into leads. The main objective is just get blogging, put calls-to-action on every blog post and strive to improve your calls-to-action each month.

3) Another good reason is that blogging helps your business establish authority.

Creating content that’s helpful to your target customers will really help establish you as an authority in their eyes. This kind of system is used as a powerful tool in the hands of the professionals.

Do you know the very impact an educational blog post will have on a confused customer? Establishing authority is a very powerful business strategy.

4) When it comes to blogging the long-term results are outstanding.

When I say long-term results, take for instance you write blog post and publish it on your blog today, and you then share that post to your social media profiles,  definitely you will get page views from new visitors if not 150 views at least 50 views now whether you share or not you will still get traffic from search engines.

Now the best part about publishing a post on your blog is that even after weeks, months or years your post will still be receiving traffic and that means more fresh business leads for you.

Other Benefits of Business Blogging


Apart from the benefits listed above there are other reasons businesses might want to blog. Let’s say for example, most people use their blog to understand what their customers really want.

If you're looking to start a business blog or get more investment for one you've already started, the reasons above are great to help you going.

Share your thoughts on business blogging below and what you're looking to get out of it.

Post a Comment

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. This comment has been removed by a blog administrator.

    ReplyDelete
  3. This comment has been removed by a blog administrator.

    ReplyDelete
  4. This comment has been removed by a blog administrator.

    ReplyDelete
  5. This comment has been removed by a blog administrator.

    ReplyDelete
  6. This comment has been removed by a blog administrator.

    ReplyDelete
  7. This comment has been removed by a blog administrator.

    ReplyDelete
  8. This comment has been removed by a blog administrator.

    ReplyDelete
  9. This comment has been removed by a blog administrator.

    ReplyDelete
  10. This comment has been removed by a blog administrator.

    ReplyDelete
  11. This comment has been removed by a blog administrator.

    ReplyDelete
  12. This comment has been removed by a blog administrator.

    ReplyDelete
  13. This comment has been removed by a blog administrator.

    ReplyDelete
  14. This comment has been removed by a blog administrator.

    ReplyDelete
  15. This comment has been removed by a blog administrator.

    ReplyDelete
  16. This comment has been removed by a blog administrator.

    ReplyDelete
  17. This comment has been removed by a blog administrator.

    ReplyDelete
  18. This comment has been removed by a blog administrator.

    ReplyDelete
  19. This comment has been removed by a blog administrator.

    ReplyDelete
  20. This comment has been removed by a blog administrator.

    ReplyDelete
  21. This comment has been removed by a blog administrator.

    ReplyDelete
  22. This comment has been removed by a blog administrator.

    ReplyDelete
  23. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information

    search engine submission

    submit a url

    web site submission

    free search engine submission

    directory submission

    ReplyDelete
  24. This comment has been removed by a blog administrator.

    ReplyDelete
  25. This comment has been removed by a blog administrator.

    ReplyDelete
  26. This is really engaging article keep up the awesome work thanks for shared this informative and interesting post with us from. coursework-editing

    ReplyDelete
  27. This comment has been removed by a blog administrator.

    ReplyDelete
  28. This comment has been removed by a blog administrator.

    ReplyDelete
  29. This comment has been removed by a blog administrator.

    ReplyDelete
  30. This comment has been removed by a blog administrator.

    ReplyDelete
  31. Wow! Greatand Helpful article. Thanks

    ReplyDelete
  32. This comment has been removed by a blog administrator.

    ReplyDelete
  33. This comment has been removed by the author.

    ReplyDelete
  34. I personally feel your website topic is very unique and reliable for readers.http://www.techmughal.com/. We are waiting new more informative articles for increasing knowledge

    ReplyDelete
  35. Like your intelligency about blogging - appreciate your time and work for this impressive post i think many new bloggers can learn and choose a direction Taxi Service from Detroit Metro Airport

    ReplyDelete
  36. Well internet marketting is something that brings definate forttune to you. The points that author have discussed are valid and must be kept in mind. Th blogging and internet marketting field is he new dope to earn money in this century. Check my blog too please at. Windows 7 keys

    ReplyDelete
  37. Awesome post, I have read all things in this article, i appreciate to you and your team, Thanks
    Masik Rashifal

    ReplyDelete
  38. This comment has been removed by the author.

    ReplyDelete
  39. Great post. Keep writing such kind of info on your page. I m really impressed by your blog
    deluxe_room.htm
    index.htm
    executive.htm

    ReplyDelete
  40. I read this article. I think You put a lot of effort to create this article. I appreciate your work.
    deluxe_room.htm
    executive.htm
    accommodation.htm

    ReplyDelete
  41. Your post is very unique and reliable information for all readers so write more on same topic and share with us your info. Thanks

    ReplyDelete
  42. The article was up to the point and described the information very effectively. Thanks to blog author for wonderful and informative post.
    dental braces cost calgary

    ReplyDelete
  43. This comment has been removed by a blog administrator.

    ReplyDelete
  44. Your post is very unique and reliable information for all readers so write more on same topic and share with us your info.. Thanks

    ReplyDelete
  45. Great Article..
    I really appreciate your work.
    Good Friday Images

    ReplyDelete
  46. This comment has been removed by a blog administrator.

    ReplyDelete
  47. This comment has been removed by a blog administrator.

    ReplyDelete
  48. you content is so so unique.. i appreciate your work.. thanks for sharing such a nice topic

    ReplyDelete
  49. please tell me how to rank worpress website without making backlinks..
    ccna course in rwp

    ReplyDelete
  50. Hurrah, that’s what I was looking for, what a data! existing here at this weblog, thanks admin of this web site.

    ReplyDelete
  51. Hurrah, that’s what I was looking for, what a data!

    existing here at this weblog, thanks admin of this web site.

    ReplyDelete

  52. I am really impress with you for the selecting of new and unique topic and also well written article on it. I always prefer to read the quality content and this thing I found in you post. thanks for sharing information of the real Benefits of Blogging for Business and Marketing with us.. I gain more information about this...
    http://scintilladigi.com/



    ReplyDelete
  53. I am really impress with you for the selecting of new and unique topic and also well written article on it. I always prefer to read the quality content and this thing I found in you post. thanks for sharing with us..
    http://scintilladigi.com/

    ReplyDelete
  54. thanks for sharing information of the real Benefits of Blogging for Business and Marketing with us. I am really impress with you for the selecting of new and unique topic and also well written article on it. I always prefer to read the quality content and this thing I found in you post. thanks for sharing with us..
    http://scintilladigi.com/

    ReplyDelete
  55. Extraordinary Article..

    I truly value your work.

    www.sunriseitbd.com

    ReplyDelete
  56. Your blog is extremely pleasant much obliged for sharing Then justVery decent, a debt of gratitude is in order for sharing to us Enjoyed all of your blog.Really anticipating read more.

    www.sunriseitbd.com

    ReplyDelete
  57. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info  http://puffgames.net/ 

    ReplyDelete
  58. This comment has been removed by the author.

    ReplyDelete
  59. This comment has been removed by a blog administrator.

    ReplyDelete
  60. Your post inormation is very unique and useful for visitors Paypal Account

    ReplyDelete
  61. You have very strong information about latest topic i am really impress with you but you must improve your samrush and DA after posting more unique post like you have done so please use our Domain Authority Checker site.

    ReplyDelete
  62. First, Thanks for this great information. This post is very helpful to all users. Thanks a for sharing this awesome article. You may also check useful informationLucky Patcher | GBWhatsapp

    ReplyDelete
  63. I've been looking for info on this topic for a while. I'm happy this one is so great. Keep up the excellent work

    ReplyDelete
    Replies
    1. Thanks @Shahzaib Abdul. Check back for updates thanks

      Delete
  64. Thanks for sharing valuable content; this is what I need to know. Thank you once again, it's very interesting. I wish you all the best for your next blog in future

    ReplyDelete
  65. Your Blog all Post information is very unique and good for reader because when i have read your blog looks very impressive for me. You are the masters of all blogger. I want to say thanks to you. Most importantly I have bookmark your site for future updates.

    ReplyDelete
    Replies
    1. Thanks @Indy 500 Updates. Please check back for Updates

      Delete
  66. nice post, really appreciated, but you have to transfer your blog on <a href="https://wordpressfull.com>wordpress</a>

    ReplyDelete
  67. This comment has been removed by a blog administrator.

    ReplyDelete
  68. Marketplace
    Thank you very much for your knowledge sharing initiative. I’ve found some organization for EggDonation. But seems their demanding charges are not reasonable. Can you disclose it here? How much money is actually needed for fertility your work?

    Thank you very much for your knowledge sharing initiative. I’ve found some organization for EggDonation. But seems their demanding charges are not reasonable for the service. Can you disclose it here? How much money is actually needed for

    ReplyDelete
  69. Thanks for the sharing such a great blog. I am happy I found this blog. Thank you for sharing with us, Keep blogging and all the best.
    http://tmcelectronics.co.in/

    ReplyDelete
  70. Great! At present time Social Media site plays a vital role to boost the popularity of any business in a right way. Awesome article.

    https://foosballtablereview.com/

    ReplyDelete
  71. Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!
    foodpanda-coupons

    ReplyDelete
  72. thanks for share this amazing article!!! it’s really helpful.I’m just waiting for your next update to come as I like all your posts. I also recommend your visitors to read here for Bangladesh Job Circular 2018 . Thank you so much again.

    ReplyDelete
  73. thanks for share this amazing article!!! it’s really helpful.I’m just waiting for your next update to come as I like all your posts. I also recommend your visitors to read here for job circular 2018 . Thank you so much again.

    ReplyDelete
  74. Thanks for sharing this with us. Really very nice and useful article. Keep it up. Visit Telegram channels list .

    ReplyDelete
  75. I was just browsing along and just came upon your blog. Just wanted to say that this is an amazing blog and it's really helpful. All the best and keep it up. generic viagra soft gel online
    kamagra effervescent online
    tadalis soft tabs online
    snovitra professional online

    ReplyDelete
  76. Thanks for your awesome articles. Do you know How to setup office Setup? Check this site to help MS office Setup Support https://officesetups.co.uk. We are providing the simplest on-line technical client support to put in Ms Office Our support team have full knowledge about the software.

    ReplyDelete
  77. thanks for sharing info related to marketing . It will surely help in my business related to date club

    you can also visit here for more https://bit.ly/2GvjHtC

    ReplyDelete
  78. This comment has been removed by the author.

    ReplyDelete
  79. I was just browsing along and just came upon your blog. Just wanted to say that this is an amazing blog and it's really helpful. All the best and keep it up. apcalis oral jelly online lovegra online

    ReplyDelete
  80. This comment has been removed by the author.

    ReplyDelete
  81. I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.

    Get Bhutan Trekking Packages - Bokar Tour

    ReplyDelete
  82. What a great article!. I am bookmarking it to read it over again after work. It seems like a very interesting topic to write about. Your posts is really helpful for me.Thanks for your wonderful post. I am very happy to read your post. It is really very helpful for us and I have gathered some important information from this blog.

    quora gaffer

    ReplyDelete
  83. I would highly appreciate if you guide me through this. Thanks for the article…
    Nice One...
    For Tamil News Visit..
    https://www.maalaimalar.com/
    https://www.dailythanthi.com/

    ReplyDelete
  84. Very Informative Artical .. Keep Sharing Your Knowledge :)
    All Dramas Colors Tv Star Plus Zee Tv Sony Tv Online All Episode
    https://hdindiandramas.com

    ReplyDelete
  85. Very Informative Artical .. Keep Sharing Your Knowledge :)

    https://hdindiandramas.com/"

    ReplyDelete
  86. I personally feel your website topic is very unique and reliable for readers. We are waiting new more informative articles for increasing knowledge For upon.

    quora gaffer

    ReplyDelete
  87. Very Nice Article.. Thanks for sharing this.. Also check my post on Yoga Tapestries , Elephant Tapestries & Mandala Tapestries

    ReplyDelete
  88. Good post. I learn something totally new and challenging on blogs I stumble upon everyday. It will always be interesting to read through content from other writers and practice something from other sites. Automatic doors

    ReplyDelete
  89. i will bookmark it nice blog awesome post thank you.
    bollywood movies online

    ReplyDelete
  90. This comment has been removed by the author.

    ReplyDelete
  91. I am really impress with you for the selecting of new and unique topic and also well written article on it. I always prefer to read the quality content and this thing I found in you post. thanks for sharing with us.. Automatic Sliding Doors

    ReplyDelete
  92. Really an interesting and amazing post. Thanks for sharing this wonderful informative article here. I appreciate your hard work
    SEO COmpany in London

    web design in london

    ReplyDelete
  93. Wonderful Blog, Very Interesting Post Love to Share With Facebook Friends. Zayed Khan

    ReplyDelete
  94. Really an interesting and amazing post. Thanks for sharing this wonderful informative article here. I appreciate your hard work
    SEO COmpany in London

    web design in london

    ReplyDelete
  95. This post have outstanding idea and we want to touch in future through www.desicure.com . I’m sure everyone will appreciate this interesting things.

    ReplyDelete
  96. This post have outstanding idea and we want to touch in future through www.desicure.com . I’m sure everyone will appreciate this interesting things.

    ReplyDelete
  97. I am strongly agreed with your all points. Kindly share more articles for us. Thanks for such a useful information.
    Web Development Services In USA

    ReplyDelete
  98. I personally feel your website topic is very unique and reliable for readers. We are waiting new more informative articles for increasing knowledge threat synonym .

    ReplyDelete
  99. Good post. I learn something totally new and challenging on blogs I stumble upon everyday. It will always be interesting to read through content from other writers and practice something from other sites.Detective agency in Delhi

    ReplyDelete
  100. Your Blog all Post information is very unique and good for reader because when i have read your blog looks very impressive for me. I want to say thanks to you. Most importantly I have bookmarked your site for future updates. Hotel in dalhousie

    ReplyDelete
  101. The real benefits of blog for business and marketing is very well explained....thanku for sharing this article...worthy one, keep doing this....

    ReplyDelete
  102. great work thanks for sharing really good article
    Coworking indore

    ReplyDelete
  103. Thanks for writing such a good article in the form of tips for seo of a website. It is not clear how many ways a seo can be possible to viral a Domain or URL like carved wooden furniture. People always try direct method but most of time these trick don't works for SEO. Your tips are helpful for the person to make good website optimization for me and my websites or blog. This content is so valuable and surely unique that people are happy and really helpful for them. any pressure from your side, neither in the form of request nor hint or reminder in any ways.

    ReplyDelete
  104. This was a great information . Purchasing bike insurance is very much mandatory in India.

    ReplyDelete
  105. Great article. This is useful and informative article. I visit your site first time but really i would like to read your Blog. Keep it up.
    Thank you

    ReplyDelete
  106. Understanding Real Benefits of Blogging Your post is real asset man Thanks

    ReplyDelete
  107. very Nice Article.. Thanks for sharing this.. Also check my post on web designing company in chandigarh

    ReplyDelete
  108. the benefits of blogging related to business and marketing is informative....the content you shared is informative and unique in its way....keep doing this....

    ReplyDelete
  109. Your blog has very unique and reliable information on the new topic so I am really impressed with your post.







    Your blog has very unique and reliable information on the new topic so I am really impressed with your post.

    ReplyDelete
  110. Good post. I learn something totally new and challenging on blogs I stumble upon everyday. It will always be interesting to read through content from other writers and practice something from other sites
    https://tweakerlinks.com/how-to-create-your-own-app-without-coding/

    ReplyDelete
  111. Thanks for post very unique and useful information for all the readers, so keep sharing more on same topics
    Here you can also take some information regarding that
    https://www.gibl.in/home-insurance/

    ReplyDelete
  112. This comment has been removed by the author.

    ReplyDelete
  113. Nice! Very informative article, thanks for sharing these unique information with us.

    ReplyDelete
  114. Nice post. its very interesting and informative. Thank you for your sharing this wonderful post.
    Marriage Catering Services in chennai
    Catering Services in chennai

    ReplyDelete
  115. Great post. Articles that have meaningful and insightful
    comparabit

    ReplyDelete
  116. Wow! great post for all the readers, who loves that types of article, such a informative blog, thanks for sharing
    data capture form

    ReplyDelete
  117. Really it was a good post, it was very informative and interesting post, through this post, learned many things about marketing, which may help me in future, thanks for sharing such a good post,
    Here you can also get the best blog related National Car Insurance

    ReplyDelete
  118. Nice post really, it was was great informative blog for me, i learned many tips form this blog,thanks for sharing such kinds of blog,
    United India car Insurance

    ReplyDelete
  119. Our professionals are very talented in writing the assignments in its best way. They have great ability to merge all necessary information, researches and evidence in its purest way and turn your assignment paper into the utmost quality of the writing. Our experts are very familiar with the terms like high pressure, Short deadlines, and the bulk of papers. They only focused on providing best assignment writing to our valued clients that helps to make their grades better. We are so pumped to see all of you on our page. We truly believe every student deserves to be happy with perfect grades in their academics.
    https://www.calltutors.com/Articles/Public-Healthcare-Assignment-Help

    ReplyDelete
  120. Our professionals are very talented in writing the assignments in its best way. They have great ability to merge all necessary information, researches and evidence in its purest way and turn your assignment paper into the utmost quality of the writing. Our experts are very familiar with the terms like high pressure, Short deadlines, and the bulk of papers. They only focused on providing best assignment writing to our valued clients that helps to make their grades better. We are so pumped to see all of you on our page. We truly believe every student deserves to be happy with perfect grades in their academics.
    https://www.calltutors.com/Articles/Public-Healthcare-Assignment-Help

    ReplyDelete
  121. Our professionals are very talented in writing the assignments in its best way. They have great ability to merge all necessary information, researches and evidence in its purest way and turn your assignment paper into the utmost quality of the writing. Our experts are very familiar with the terms like high pressure, Short deadlines, and the bulk of papers. They only focused on providing best assignment writing to our valued clients that helps to make their grades better. We are so pumped to see all of you on our page. We truly believe every student deserves to be happy with perfect grades in their academics.
    https://www.calltutors.com/Articles/Public-Healthcare-Assignment-Help

    ReplyDelete
  122. Govtjobexam.com is the leading site for tech job seekers. You can search by company, job title, keyword, employment type, and location. Registered users can upload a resume, get salary information, store resumes and cover letters, and track jobs. Users can then narrow their search by type of job, location, company type, date posted, and more.
    https://www.govtjobsexam.com/aiims-delhi-recruitment-2018-2/

    ReplyDelete
  123. I admiring time and effort you put in your blog, because it is obviously one great place where I can find lot of useful info.
    PRP Treatment for Hair Loss Delhi

    ReplyDelete

Leave your comment on this

 
Top