Understanding the real Benefits of Blogging for Business and Marketing
First Of all let’s look at “What is Business Blogging?”
Business blogging is not really hard to understand or explain because, before explaining what it is you look at what blogging is. Blogging is an act of writing posts and publishing them in a blog. A blog on the other is an online journal or we can currently also define it as an information center. When you speak about business blogging, this is when it is being used for Business purposes as a marketing strategy or tactic to make a business more exposed to customers online.
A business blog is more than just a blog. It a marketing channel that helps support business growth in sales, leads and much more.
One of my followers sent me an email asking for a blog post about real benefits of business blogging.
I told her I’d throw one up on my latest blog posts speaking on the matter of why businesses should blog.
Reading this post will help you too if you are trying to explain business blogging to anyone or better still refer them to this post as it will help them understand.
The Real Benefits of Business Blogs for Marketing
Earlier on I have explained what a business blog is. Let's move on to why you should use blogging as a marketing strategy.
1) It drives lots of traffic to your business website.
I want you to raise your hand if you want more website visitors while reading this post.
Now I want you to think about the ways people find your website. That is, just a quick think through.
One way we all do know that people normally use in visiting our website is typing in the name of our website right into their browser. These are people who already know who you are so this isn’t going to increase your traffic than what you are getting already.
Another thing people do to get traffic is buying an email list and then they think it is the solution to their problem. Do you know that buying traffic is expensive and illegal.
The one that isn’t illegal is paying for ad placements but even this is also very expensive and the moment your money runs out, you stop receiving the traffic.
Now we go back to the question of “How can you drive traffic? “ I will give you the answer in one simple line: (1) blogging (2) social media (3) search engines. You might not know how they work. Now let me explain to you.
As a business owner, meditate on how many pages you really have on your website. Let me guess not that much right? OK now think about how often you update those pages. I mean pages like your about us page. Let me guess not that often too right? Well one thing I can let you know is that blogging solves all these problems.
Do you know everytime you write and publish a blog post on your website, your site gets indexed more and this is a good thing which means more opportunity for you to show up in search engines and drive more organic traffic to your website. There are also benefits of blogging that helps your SEO and one of them is that by blogging on your website, you are making Google and other search engines know how frequent and active your site is and they should be checking in frequently to see what new content to display on their searches.
By blogging also you also get discovered quickly in social media and know that everytime you write a blog post, you are creating content that visitors to your site can share on – Facebook, Twitter, Pinterest and so on. This helps expose your website (business) to a new audience that have not heard of you or your business.
Having good contents in your blog can help spread your social media presence and popularize your website. Now instead of creating contents yourself for managing your social media, your blog can serve as that repository of content. With this, you’re actually going to be driving in new website visitors to your blog through all your social media channels.
Now according to the first part of the reasons I will be giving, one of the benefits is that it really helps drive new traffic to your website.
2) It is your best option when it comes to converting those traffic into leads.
So you finally got that traffic coming into your website through the blog. Now what? Well the best thing I’d advice is for you to convert those traffic into leads.
Do you know every blog post you write is another indexed page? So each post you write is a new opportunity to generate new leads.
The step is simple: once you write a new blog post, put a call-to-action and this can either be a free e-book which can be gotten through an email subscriber button in which when they subscribe, they automatically get redirected to download the free e-book or the link is mailed to them. Free e-book is just one of many other free stuff you can offer your readers.
Let me show you how traffic to leads conversions work:
Visitor comes to website ---> Visitor sees call-to-action for a free offer ---> Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information. ---> Visitor fills out form, submits information, and receives the free offer.
A quick advise: please know that not every reader of your blog will enter into your email list and become a lead. Even with this it is still okay. No one converts 100% of the people who read their blog into leads. The main objective is just get blogging, put calls-to-action on every blog post and strive to improve your calls-to-action each month.
3) Another good reason is that blogging helps your business establish authority.
Creating content that’s helpful to your target customers will really help establish you as an authority in their eyes. This kind of system is used as a powerful tool in the hands of the professionals.
Do you know the very impact an educational blog post will have on a confused customer? Establishing authority is a very powerful business strategy.
4) When it comes to blogging the long-term results are outstanding.
When I say long-term results, take for instance you write blog post and publish it on your blog today, and you then share that post to your social media profiles, definitely you will get page views from new visitors if not 150 views at least 50 views now whether you share or not you will still get traffic from search engines.
Now the best part about publishing a post on your blog is that even after weeks, months or years your post will still be receiving traffic and that means more fresh business leads for you.
Other Benefits of Business Blogging
Apart from the benefits listed above there are other reasons businesses might want to blog. Let’s say for example, most people use their blog to understand what their customers really want.
If you're looking to start a business blog or get more investment for one you've already started, the reasons above are great to help you going.
Share your thoughts on business blogging below and what you're looking to get out of it.